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Grameen Foundatin Blog, May 2008
“When you create a tee shirt and give it a tagline: clothing with meaning—you give the consumer an option they didn’t even know they had. You are creating a market instead of meeting a demand. I believe there are enough people out there that will welcome the idea of clothing with meaning and that my small business can succeed and perpetuate to make the world a little gentler place.” Click here to read more. |
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Gorgeously Green, April 2008
“Positively the most perfect t-shirts on the market. Heidi Matonis is a wonder-mom who has put a great idea into action. She creates soft, organic and bamboo t-shirts that are more than just a shirt:.” Click here to read more. |
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Planet Green, March 2008
“The most rewarding part of my work is: tallying my sales and writing my donation checks semi-annually. It's very rewarding.” Click here to read the entire interview. |
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Shape Magazine, December 2007
“Pick up a PositiviTee World Hunger tee and $5 will go to Heifer International, a nonprofit organization dedicated to feeding the needy.” |
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TreeHugger, September 2007
Fall Fashion 07 and Positivtee.com were featured on TreeHugger.com on September 13th, 2007. Click here to read the article. |
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ABC News, March 2007
Positivtee.com and owner Heidi Matonis were featured on ABC News on March 28th, 2007. Click here to watch the video. |
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Oprah Magazine, September 2005
What a Concept
Whether they’re announcing that the wearer’s boyfriend is out of town or evoking a fictional tiki bar, T-shirts can’t seem to keep quiet lately. so if your top’s going to make a statement anyway, why shouldn’t it be constructive one? Heidi Matonis, a mother of three who studied fine arts in college, founded PositiviTee, a sweatshop free line of six shirt designs ($24-$27) and three bras ($19), all meant to “educate and activate people.” Best part: With each purchase, $5 is donated to a relevant charity. So a shirt that exhorts “Fight AIDS in Africa” supports the William J. Clinton Foundation’s HIV/AIDS initiative, and “Give a woman a loan…and give her a chance” goes toward the Grameen Foundation USA microfinance. But the charities aren’t the only beneficiaries: These stylish tops make looking good and doing good equally easy. And that’s really saying something. (positivitee.com)
Cindy M. Del Rosario Tapan
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Real Simple, December 2005
Gift That Gives Back
She doesn’t have to be in the 4-H Club to like the ribbed cotton Organic Cream Tee. She’ll wear it proudly, knowing $5 from its sale went to Heifer International, which provides impoverished families with livestock to help them work for a better future. STOCK UP—the moo, the better. To buy:: www.positivitee.com
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Yogi Times, March 2007
Think PositiviTee
Created by a mother and her 12 year old daughter, this line of t-shirts promotes causes to heal the planet and its people. $5 of every shirt goes to the charity its design features.
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Vegetarian Times May/June 2007
A Tee-rific cause
We love the printed T-shirt trend that lets us personalize our wardrobes with a fab image or fun statement. Small wonder then that we flipped for PositiviTees, tops that promote some of our favorite causes. The mother-daughter company donates a portion of each sale to the organizations represented in stylish designs on the T-shirts, such as the Animal Protection Institute.
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Greenwich Magazine April 2007
A Cool Tee
Heidi Matonis’s newest PositiviTee line of T-shirts is made almost exclusively of bamboo, a silky-feel fabric that is incredibly comfortable and cool, perfect for the hot days ahead. Heidi’s tees have a story behind the images that appear on each shirt: They a cause such as Save the Children, Good Dog Foundation and East meets West.
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Nantucket Today, June 2007
Pull on an organic bamboo tee like these here from PositiviTee. Pink, which supports emancipation of Maggie the Elephant who lives up north, alone, in an Alaskan zoo, $70. Proceeds from other tees go to saving the oceans, mountain gorillas and to help stop child trafficking. Available at Murray’s Toggery, 62 Main Street.
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